Turning Data Into Weekly Creative Insights
What if a weekly email could do more than summarize numbers? In this case study, we show how Adology transformed raw ad data into a living, breathing digest of creative strategy.
The video walks through the creation of a weekly digest analyzing 435 ads in one week across Facebook, YouTube, and TikTok for brand Netflix. Each platform revealed a distinct approach.
Facebook leaned on premium event positioning with dramatic openers and direct calls to action.
YouTube focused on community stories, using epic visuals that transitioned into intimate moments.
TikTok delivered an insider-access feel with behind-the-scenes content and minimal CTAs designed for organic engagement.
The digest did not stop at observation. It broke down quick stats, highlighted platform-specific creative hooks, and gave actionable takeaways like optimizing CTAs by platform and scaling content depth for different contexts. It even suggested experiments, such as migrating a Facebook event hook into TikTok’s visual-first environment to test engagement lift.
By turning complexity into clarity, the digest became more than a report. It became a weekly playbook that helped the brand adapt faster, create smarter, and connect with audiences in the way each platform demands.
Watch the full case study video here
